History of Focus Bikes
INTRODUCTION:
FOCUS bike is a bicycle manufacturing company in Germany. Road bikes, sports bikes, racing bikes and mountain bikes are manufactured in the company. It was founded in 1992 by the famous German driver Mike Kluge.
HISTORY OF BICYCLES FOCUS:
In 1992, Mike Kluge founded the company bikes accent. He was himself a world champion cyclo-cross (a kind of road bike) three times. He retained the name of the company focus, as he wanted to focus on the development of racing bikes and especially the kinds of sports.
In 1993, the company has a partnership with the bike manufacturer Derby Cycle Works taken to improve the quality and the production of their wheels. In the same year the founder Mike Kluge, the German national champion and runner-up was cross championships. He rode his bicycle Focus in the championship.
In 1994, six varieties were produced by mountain bikes. They were keeping all products of both price and performance in mind. This “value for money” aspect in their production of bicycles was one of the main reasons for the massive success of their bikes.
In 1995 the company expanded its production. They also extended to walking and bike path over the mountain range. Founder Mike Kluge was also the first team manager of the German professional mountain bike.
In 1996, Mike Kluge attended the Olympic Games in Atlanta on a bicycle model Focus. His bike was called Raven Focus model.
In 1998 won Jörg Arenz, Director of the German Championship Cyclocross Bicycles accent a bike made in the company.
In 2003 took over Jörg Arenz Office product manager. In addition, the number of bicycles rose in their line of racing in the same year.
In 2005 world champion Hanka Kupfernagel was cyclocross bike race on the Focus. The motorcycle was used in the race bike named Focus Mares Team.
In 2006, the first bicycles were made with carbon fiber frame. This motorcycle has become very popular in a short period of time between the professionals of tourism and recreational riders. With carbon frames, they were lighter and easier to ride smoothly.
In 2007, copper nail was also world champion in time trial route while participating in the championship race.
In 2008, production of long-distance enduro discussion were shared with the collaboration of Andreas Walser, who conducted the research specializing in the time of the train and test. The fastest time series of trails from Focus Bikes started. Athlete of the bike has won four titles focus on cyclo-cross World Cup in Germany in 2008. The four titles were: one in the junior category, a category of women, one in 23 and in the category and one in the elite category. The series records the time the segment of the triathlon was also extended in the same year.
Merged in 2009 with Team Milram team bikes emphasis Racing Europe. This sponsorship deal meant that the drivers need to focus the team cycling while taking part in important races in the world. In the same year the company began an advertising campaign across Europe in the TV station € sport. In the same year the company also has offices in the United States are located and directly into the North American markets. Your sponsorship of the American Racing Team Jelly Belly Cycling Team announced more attention in the United States.
In 2010 many new models were introduced by the company. Bicycles increased focus their promotion. Two Italian teams on the European continent, that the team Van Vilet Net App team and began cycling in Focus. Bicycles discussion also included a team championship. They sponsored mountain bike teams as MIG Team (made in Germany) and an Italian amateur, Focus Team Italia. It became the official partner of Switzerland in the 2010 Tour.
In 2011, he also began the Russian road-racing team sponsor “Team Katusha.” It continues to sponsor the team Jelly Belly and the women’s team Vander Kitten. He also introduced several new series of Project FOCUS bikes bikes with massive expansion plans in 2012.
Thus, the discussion has started developing bikes from a small company by a former champion race bikes in a massive company with subsidiaries and sponsorship around the world. In recent years the company has continued to both production and increase the diversity of the range of bicycles and is gradually transformed into a leading manufacturer in the world of cycling, especially for high-end positions.